“[W]hile the normative appeal of tobacco control is strong, there is a normative case to be made for getting trademark (and, more broadly, intellectual property) rules right,” writes Gervais and his co-author Susy Frankel.
In the meantime, the Australian anti-smoking advocacy group Quitline says evidence shows that more smokers are trying to quit since the law took effect. However, a new tobacco-industry sponsored report indicates that the cigarette black market has grown.
“How and to what extent this is linked to plain packaging is a matter that a WTO panel might consider,” says Gervais.
Read the article HERE.